Marketing Slack Communities to Join in 2024
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Marketing Slack Communities to Join in 2024
Table of Contents
- Understanding Slack for Marketers
- Slack vs. Traditional Instant Messaging Platforms
- How Does Slack Help Marketers?
- Notable Slack Channels Every Marketer Should Join
- The Merits of Slack Channels for Different Marketing Disciplines
- Using Slack as a Marketing Tool
- Tips and Etiquette for Marketers Using Slack
- How Do I Find Slack Communities to Join?
A Slack community is a dedicated space where individuals with similar interests gather to share knowledge about current topics and mutual areas of interest.
You might wonder why Slack when you could build an active community on Facebook or WhatsApp?
With 80% of Fortune 100 companies utilizing Slack, it’s easier to grow Slack communities as many B2B professionals are already familiar with the platform. Unlike WhatsApp or Facebook Groups, Slack seamlessly integrates with your workplace solutions.
If you’re a marketer navigating the evolving marketing landscape, joining relevant marketing Slack communities can help you connect with peers and get instant support from industry leaders within these online communities.
For those seeking Slack groups for growth and B2B marketing, we’ve compiled a list of the top 10 invite-only communities that marketers should join.
Marketing Slack Communities to Join in 2024
Key Takeaways
- Joining relevant Slack communities can help marketers stay updated with the latest trends and connect with industry peers.
- Communities like OnlineGeniuses, Marketers Chat, and Demand Curve offer valuable resources and networking opportunities for digital marketers.
- Using Slack for collaboration and resource management can streamline marketing processes and improve team communication.
- Follow the proper etiquette and use Slack features effectively to maximize your engagement and productivity within these communities.
Understanding Slack for Marketers
Whether you’re a CMO, a mid-level marketing manager, or new to a company’s marketing team, adapting to the ongoing digital and AI revolution is a crucial part of your role.
But what does “embracing the digital revolution” mean?
As a marketer, it means keeping up with customer expectations, assisting cross-functional teams with lead generation, and running innovative marketing campaigns—all while considering the buyer’s journey and the uncertain business environment.
This can be chaotic, but Slack helps you manage these disruptions by creating solid marketing processes and automation.
Slack reduces the burden of day-to-day administrative tasks, allowing marketers to focus on more meaningful work, such as researching buyer journeys, brainstorming innovative marketing initiatives, and integrating analytics into marketing campaigns for long-term results.
Slack vs. Traditional Instant Messaging Platforms
While Slack offers instant messaging features like group chats, file and media sharing, screen sharing, and audio and video chats, it does much more.
Unlike traditional IM tools like Facebook Messenger, WhatsApp, and Viber, Slack allows marketers to:
Add over 1000 members to each channel
Platforms like Facebook Messenger and Viber limit groups to 250 people. For marketers, this makes Slack a superior choice for community-building.
Upload large files up to 1GB
WhatsApp and Facebook Messenger limit files to 16MB. This makes transferring videos, images, decks, and other resources seamless among team members.
How Does Slack Help Marketers?
Beyond aiding marketers in establishing robust collaboration processes with internal teams and customers, Slack excels in community-driven marketing.
Community marketing quickly gained popularity because of the trust it fosters.
From a user’s perspective, joining a brand community is more compelling than trusting sponsored ads and content for purchase decisions. In a community, users can explore a brand’s product support initiatives and interact with previous customers before making a purchase.
From a brand’s perspective, communities offer an opportunity to target a user group and share ideas before development.
With Slack, marketers can create separate channels for discussions, organize conversations through Slack threads, and directly communicate with other members for networking.
Slack communities are trending, and in the next section, we highlight some of the best communities for marketers looking to build a professional network.
Notable Slack Channels Every Marketer Should Join
Here’s a list of Slack communities for content marketers, email marketers, product and growth hacking marketers, and social media managers interested in community marketing in 2024:
OnlineGeniuses
OnlineGeniuses is a top marketing Slack community for SEO and digital marketing professionals.
With over 35,000 active members and multiple channels including SEO, PPC, social media marketing, and email marketing, this Slack community has become a go-to for B2B marketers seeking knowledge, networking opportunities, problem-solving, collaborative answers, and market research.
Benefits for Marketers:
- Learn from top marketers: Participate in regular Q&A sessions with marketing professionals from companies like Google, Zillow, Stackoverflow, Zapier, and Bumble.
- Recruit talent: With over 35,000 potential marketers in the community, use the dedicated hiring channel to find part-time and full-time consultants.
- Gain insights: Ask niche-specific marketers about their strategies, tools, frameworks, and resources, and contribute to meaningful discussions.
Pricing: Free community. To access features like an online marketplace talent network and bypass the vetting process, opt for the OG plan, starting at $99.99/year.
Marketers Chat
Marketers Chat is a Slack community that promotes real-time conversations among modern marketers. It mainly focuses on affiliate marketing, with channels like SEO, SEM, and Promo Zone. The Services channel allows marketers and brands to self-promote their services.
Benefits for Marketers:
- Connect with peers: Engage with like-minded marketers and learn new tactics without following numerous influencers on social platforms.
- Stay updated: Get regular updates on newly published blogs through a dedicated News channel integrated with popular industry blogs and news portals.
- Access freebies: Benefit from free audits, consultations, tool recommendations, and more in channels like Offers and Tools.
Pricing: Free
Understanding Slack for Marketers
Whether you’re a CMO, a mid-level marketing manager, or new to a company’s marketing team, adapting to the ongoing digital and AI revolution is a crucial part of your role.
But what does “embracing the digital revolution” mean?
As a marketer, it means keeping up with customer expectations, assisting cross-functional teams with lead generation, and running innovative marketing campaigns—all while considering the buyer’s journey and the uncertain business environment.
This can be chaotic, but Slack helps you manage these disruptions by creating solid marketing processes and automation.
Slack reduces the burden of day-to-day administrative tasks, allowing marketers to focus on more meaningful work, such as researching buyer journeys, brainstorming innovative marketing initiatives, and integrating analytics into marketing campaigns for long-term results.
Slack vs. Traditional Instant Messaging Platforms
While Slack offers instant messaging features like group chats, file and media sharing, screen sharing, and audio and video chats, it does much more.
Unlike traditional IM tools like Facebook Messenger, WhatsApp, and Viber, Slack allows marketers to:
Add over 1000 members to each channel
Platforms like Facebook Messenger and Viber limit groups to 250 people. For marketers, this makes Slack a superior choice for community-building.
Upload large files up to 1GB
WhatsApp and Facebook Messenger limit files to 16MB. This makes transferring videos, images, decks, and other resources seamless among team members.
How Does Slack Help Marketers?
Beyond aiding marketers in establishing robust collaboration processes with internal teams and customers, Slack excels in community-driven marketing.
Community marketing quickly gained popularity because of the trust it fosters.
From a user’s perspective, joining a brand community is more compelling than trusting sponsored ads and content for purchase decisions. In a community, users can explore a brand’s product support initiatives and interact with previous customers before making a purchase.
From a brand’s perspective, communities offer an opportunity to target a user group and share ideas before development.
With Slack, marketers can create separate channels for discussions, organize conversations through Slack threads, and directly communicate with other members for networking.
Slack communities are trending, and in the next section, we highlight some of the best communities for marketers looking to build a professional network.
Notable Slack Channels Every Marketer Should Join
Here’s a list of Slack communities for content marketers, email marketers, product and growth hacking marketers, and social media managers interested in community marketing in 2024:
OnlineGeniuses
OnlineGeniuses is a top marketing Slack community for SEO and digital marketing professionals.
With over 35,000 active members and multiple channels including SEO, PPC, social media marketing, and email marketing, this Slack community has become a go-to for B2B marketers seeking knowledge, networking opportunities, problem-solving, collaborative answers, and market research.
Benefits for Marketers:
- Learn from top marketers: Participate in regular Q&A sessions with marketing professionals from companies like Google, Zillow, Stackoverflow, Zapier, and Bumble.
- Recruit talent: With over 35,000 potential marketers in the community, use the dedicated hiring channel to find part-time and full-time consultants.
- Gain insights: Ask niche-specific marketers about their strategies, tools, frameworks, and resources, and contribute to meaningful discussions.
Pricing: Free community. To access features like an online marketplace talent network and bypass the vetting process, opt for the OG plan, starting at $99.99/year.
Marketers Chat
Marketers Chat is a Slack community that promotes real-time conversations among modern marketers. It mainly focuses on affiliate marketing, with channels like SEO, SEM, and Promo Zone. The Services channel allows marketers and brands to self-promote their services.
Benefits for Marketers:
- Connect with peers: Engage with like-minded marketers and learn new tactics without following numerous influencers on social platforms.
- Stay updated: Get regular updates on newly published blogs through a dedicated News channel integrated with popular industry blogs and news portals.
- Access freebies: Benefit from free audits, consultations, tool recommendations, and more in channels like Offers and Tools.
Pricing: Free
Growmance
Growmance started as a small discussion forum for marketers to get together. It grew in popularity and became a trusted tool for B2B marketers to unlock new opportunities and participate in expert discussions without paying a subscription fee.
Benefits for Marketers:
- Reliable community: Enjoy an invite-only community where your data is safe, and there are no hidden charges.
- Job opportunities: Access exclusive job openings in top B2B organizations and reach out to hiring managers and job posters.
- Expert access: Ask questions, get quick training, and learn marketing hacks from industry experts.
Pricing: Free
CRO Growth Hacks
The next name on our marketing Slack community list is CRO Growth Hacks. This community’s Slack channels and discussions mostly revolve around conversion rate optimization (CRO), and some of the best channels to join are SEO Hacks and Business Hacks.
Benefits for Marketers:
- Learn from experts: Discover innovative CRO strategies to increase conversion rates. This Slack community is a valuable resource for answering all your CRO-related questions.
- Promote your services: Use the Shameless Plug channel to openly promote your services, webinars, product launches, events, and newsletters.
- Targeted QA sessions: Access dedicated channels for targeted Q&A sessions.
Pricing: Free
Product-led Growth
Product-led Growth is an insightful Slack community for product marketing managers, content marketers, and growth teams to learn the best practices related to product-driven marketing.
With 15,000+ active members, this Slack community aims to help businesses transform from a sales-led to a product-led model for long-term success.
Benefits for Marketers:
- Growth tactics: Learn product-led growth tactics from top marketers working at Amplitude, PayPal, Fullstory, and HubSpot.
- Collaborative learning: Discuss and learn from others’ experiences and opinions to initiate valuable discussions.
- Marketing resources: Discover practical product marketing frameworks and resources, and find potential new teammates from the talent pool.
Pricing: Free. To access perks like coaching calls with experts, opt for the paid plans starting at $299 monthly.
RevGenius
With 35,000 members, RevGenius is the next Slack community on our list for B2B marketing professionals.
With over 30 dedicated channels and seasoned marketing professionals representing brands like Workato, Dooly, Dock, and Clearbit, RevGenius is a treasure trove of marketing knowledge and insights. Chat GTM, Chat Marketing, and Chat RevOps are the most popular channels for learning growth strategies and marketing analytics.
Benefits for Marketers:
- Thought-leaders: Interact with futuristic B2B marketing thought-leaders and learn from their experiences.
- Educational events: Attend impactful B2B sales, marketing, and RevOps events to learn the intricacies of successful B2B marketing campaigns.
- Job opportunities: Identify the best job opportunities in the Chat Job Postings channel, which is popular among members.
Pricing: Free
Demand Curve
Demand Curve is the premium community for top growth marketing leaders looking to scale and innovate their growth operations.
There are Slack channels dedicated to discussing all things marketing, from copywriting and video marketing to Shopify plug-ins. There is a 30-day waitlist to join this community, and unlike other Slack groups, Demand Curve has an approval process for vetting each member.
Benefits for Marketers:
- Resources: Find paid and free resources for freelancers and marketing agencies.
- Networking: Network with industry leaders from top B2B companies like Zendesk, Webflow, Stripe, Airtable, and Salesforce, and startup funding platforms like YC Combinator.
- Exclusive channels: Unlock access to hidden Slack channels by providing meaningful contributions.
Pricing: Free
Understanding Slack for Marketers
Whether you’re a CMO, a mid-level marketing manager, or new to a company’s marketing team, adapting to the ongoing digital and AI revolution is a crucial part of your role.
But what does “embracing the digital revolution” mean?
As a marketer, it means keeping up with customer expectations, assisting cross-functional teams with lead generation, and running innovative marketing campaigns—all while considering the buyer’s journey and the uncertain business environment.
This can be chaotic, but Slack helps you manage these disruptions by creating solid marketing processes and automation.
Slack reduces the burden of day-to-day administrative tasks, allowing marketers to focus on more meaningful work, such as researching buyer journeys, brainstorming innovative marketing initiatives, and integrating analytics into marketing campaigns for long-term results.
Marketing Slack Communities to Join in 2024
Slack Channel | Primary Topic |
---|---|
OnlineGeniuses | SEO and Digital Marketing |
Marketers Chat | Affiliate Marketing |
Growmance | B2B Marketing |
CRO Growth Hacks | Conversion Rate Optimization |
Product-led Growth | Product Marketing |
RevGenius | B2B Marketing Strategies |
Demand Curve | Growth Marketing |
Superpath | Content Marketing |
Peak Freelance | Freelance Writing |
Email Geeks | Email Marketing |
Slack vs. Traditional Instant Messaging Platforms
While Slack offers instant messaging features like group chats, file and media sharing, screen sharing, and audio and video chats, it does much more.
Unlike traditional IM tools like Facebook Messenger, WhatsApp, and Viber, Slack allows marketers to:
Add over 1000 members to each channel
Platforms like Facebook Messenger and Viber limit groups to 250 people. For marketers, this makes Slack a superior choice for community-building.
Upload large files up to 1GB
WhatsApp and Facebook Messenger limit files to 16MB. This makes transferring videos, images, decks, and other resources seamless among team members.
How Does Slack Help Marketers?
Beyond aiding marketers in establishing robust collaboration processes with internal teams and customers, Slack excels in community-driven marketing.
Community marketing quickly gained popularity because of the trust it fosters.
From a user’s perspective, joining a brand community is more compelling than trusting sponsored ads and content for purchase decisions. In a community, users can explore a brand’s product support initiatives and interact with previous customers before making a purchase.
From a brand’s perspective, communities offer an opportunity to target a user group and share ideas before development.
With Slack, marketers can create separate channels for discussions, organize conversations through Slack threads, and directly communicate with other members for networking.
Slack communities are trending, and in the next section, we highlight some of the best communities for marketers looking to build a professional network.
Notable Slack Channels Every Marketer Should Join
Here’s a list of Slack communities for content marketers, email marketers, product and growth hacking marketers, and social media managers interested in community marketing in 2024:
OnlineGeniuses
OnlineGeniuses is a top marketing Slack community for SEO and digital marketing professionals.
With over 35,000 active members and multiple channels including SEO, PPC, social media marketing, and email marketing, this Slack community has become a go-to for B2B marketers seeking knowledge, networking opportunities, problem-solving, collaborative answers, and market research.
Benefits for Marketers:
- Learn from top marketers: Participate in regular Q&A sessions with marketing professionals from companies like Google, Zillow, Stackoverflow, Zapier, and Bumble.
- Recruit talent: With over 35,000 potential marketers in the community, use the dedicated hiring channel to find part-time and full-time consultants.
- Gain insights: Ask niche-specific marketers about their strategies, tools, frameworks, and resources, and contribute to meaningful discussions.
Pricing: Free community. To access features like an online marketplace talent network and bypass the vetting process, opt for the OG plan, starting at $99.99/year.
Marketers Chat
Marketers Chat is a Slack community that promotes real-time conversations among modern marketers. It mainly focuses on affiliate marketing, with channels like SEO, SEM, and Promo Zone. The Services channel allows marketers and brands to self-promote their services.
Benefits for Marketers:
- Connect with peers: Engage with like-minded marketers and learn new tactics without following numerous influencers on social platforms.
- Stay updated: Get regular updates on newly published blogs through a dedicated News channel integrated with popular industry blogs and news portals.
- Access freebies: Benefit from free audits, consultations, tool recommendations, and more in channels like Offers and Tools.
Pricing: Free
Growmance
Growmance started as a small discussion forum for marketers to get together. It grew in popularity and became a trusted tool for B2B marketers to unlock new opportunities and participate in expert discussions without paying a subscription fee.
Benefits for Marketers:
- Reliable community: Enjoy an invite-only community where your data is safe, and there are no hidden charges.
- Job opportunities: Access exclusive job openings in top B2B organizations and reach out to hiring managers and job posters.
- Expert access: Ask questions, get quick training, and learn marketing hacks from industry experts.
Pricing: Free
CRO Growth Hacks
The next name on our marketing Slack community list is CRO Growth Hacks. This community’s Slack channels and discussions mostly revolve around conversion rate optimization (CRO), and some of the best channels to join are SEO Hacks and Business Hacks.
Benefits for Marketers:
- Learn from experts: Discover innovative CRO strategies to increase conversion rates. This Slack community is a valuable resource for answering all your CRO-related questions.
- Promote your services: Use the Shameless Plug channel to openly promote your services, webinars, product launches, events, and newsletters.
- Targeted QA sessions: Access dedicated channels for targeted Q&A sessions.
Pricing: Free
Product-led Growth
Product-led Growth is an insightful Slack community for product marketing managers, content marketers, and growth teams to learn the best practices related to product-driven marketing.
With 15,000+ active members, this Slack community aims to help businesses transform from a sales-led to a product-led model for long-term success.
Benefits for Marketers:
- Growth tactics: Learn product-led growth tactics from top marketers working at Amplitude, PayPal, Fullstory, and HubSpot.
- Collaborative learning: Discuss and learn from others’ experiences and opinions to initiate valuable discussions.
- Marketing resources: Discover practical product marketing frameworks and resources, and find potential new teammates from the talent pool.
Pricing: Free. To access perks like coaching calls with experts, opt for the paid plans starting at $299 monthly.
RevGenius
With 35,000 members, RevGenius is the next Slack community on our list for B2B marketing professionals.
With over 30 dedicated channels and seasoned marketing professionals representing brands like Workato, Dooly, Dock, and Clearbit, RevGenius is a treasure trove of marketing knowledge and insights. Chat GTM, Chat Marketing, and Chat RevOps are the most popular channels for learning growth strategies and marketing analytics.
Benefits for Marketers:
- Thought-leaders: Interact with futuristic B2B marketing thought-leaders and learn from their experiences.
- Educational events: Attend impactful B2B sales, marketing, and RevOps events to learn the intricacies of successful B2B marketing campaigns.
- Job opportunities: Identify the best job opportunities in the Chat Job Postings channel, which is popular among members.
Pricing: Free
Demand Curve
Demand Curve is the premium community for top growth marketing leaders looking to scale and innovate their growth operations.
There are Slack channels dedicated to discussing all things marketing, from copywriting and video marketing to Shopify plug-ins. There is a 30-day waitlist to join this community, and unlike other Slack groups, Demand Curve has an approval process for vetting each member.
Benefits for Marketers:
- Resources: Find paid and free resources for freelancers and marketing agencies.
- Networking: Network with industry leaders from top B2B companies like Zendesk, Webflow, Stripe, Airtable, and Salesforce, and startup funding platforms like YC Combinator.
- Exclusive channels: Unlock access to hidden Slack channels by providing meaningful contributions.
Pricing: Free
Superpath
Superpath is a dedicated Slack community for B2B content marketers. It helps them build networks with fellow content professionals and marketing agency owners and be part of a peer-focused growth ecosystem.
With 18,000+ members, it is one of the best communities to learn about everything related to content and land the best job opportunities in the field.
Benefits for Marketers:
- Trending opportunities: Find opportunities in content writing, marketing, and SEO. Superpath has a dedicated channel called Freelance Gigs to support freelancers with this and more.
- Collaboration: Collaborate on guest posts, gain subject-matter insights, and exchange backlinks in the popular Content Collab channel.
- Community bonding: Share pictures of your pets in the Pets channel, providing a fun distraction amid serious marketing discussions.
Pricing: A free plan is available. For perks like podcast transcripts, 1:1 calls, and exclusive courses, opt for paid plans starting from $20/month.
Peak Freelance
Peak Freelance is a Slack community that empowers freelance writers with job board access, writing tips, templates, and courses to ace their freelance business. If you are a freelance writer planning to scale and work with global B2B brands, this Slack community is for you.
Benefits for Marketers:
- Job board access: Access an extensive job board where the latest freelance gigs are posted almost daily.
- Freelance resources: Leverage pro freelancing resources like templates and courses to guide your freelance business.
- Networking: Benefit from networking opportunities with top freelancers in different B2B niches and learn from their experiences.
Pricing: Free
Email Geeks
If you are an email marketer trying to keep up with the latest email marketing trends, Email Geeks is your go-to Slack community. With 82 channels, it is one of the largest marketing communities.
Benefits for Marketers:
- Email marketing strategies: Learn best practices and strategies from 21,000+ email experts across top brands like Google, Uber, Mailchimp, and Twitter.
- Expert insights: Get help with key issues email marketers face and gain useful insights from thought leaders in channels like Email Design and Email Deliverability.
Pricing: Free
The Merits of Slack Channels for Different Marketing Disciplines
Marketing Slack channels help different disciplines of marketers in various ways. Here’s how content marketers, email marketers, and digital marketers benefit from these communities:
Content Marketers
- Learning organic growth strategies that worked for other brands.
- Understanding best practices to create various content resources.
- Developing content repurposing, optimization, reporting, and other essential content skills by asking expert community members and attending webinars.
Email Marketers
- Getting tips and real-life examples from crucial email marketing use cases like building an email list, growing your company newsletter, and creating an onboarding email sequence.
- Accessing data-driven insights related to email design, newsletter landing pages, and CTA placements for maximum conversion.
- Refining your copywriting skills with email templates, subject line writing tips, and tried and tested email templates that brought high open rates to other brands.
Digital Marketers
- Keeping up with key digital marketing trends and preparing to make necessary changes in their skills to accommodate AI and its implications.
- Finding relevant job openings from top B2B organizations and connecting with company insiders to get referrals.
Using Slack as a Marketing Tool
Slack allows marketers like you to collaborate and communicate with your team members in real-time. Some ways you can integrate Slack with your day-to-day responsibilities include:
Building a Collaborative Workspace
For example, Slack’s project management features let you bring your entire team together using integrations with most task management systems. Canvas allows you to brainstorm new ideas, and Slack Connect helps you invite consultants and freelancers from other workspaces to make sure everyone is on the same page.
Converting Slack into Your Quick Resource Repository
Use Slack’s advanced search option to find all resources and media files shared in a conversation quickly. Set customized reminders so you don’t miss out on any pending tasks, and integrate with Google Docs, Dropbox, Notion, and similar applications to get all notifications related to document management on your shared Slack channel.
Tips and Etiquette for Marketers Using Slack
Before using Slack as your primary marketing channel, know the top Slack hacks and etiquette to make the most of Slack:
Use Slack Threads for Team Collaboration
Instead of sending a new message each time to reply to an ongoing conversation, use threads to help streamline communication, save your team members’ time, and help them find responses sooner.
Use Inclusive Language
When addressing your team, replace “Guys” with “Folks” or “Team” to make everyone feel included.
Use Emojis for Quick Responses
For quick follow-ups or responses like “Yes, I will do it” or “I agree,” use emojis. For example, for the above two responses, the suitable emojis would be ✅ and “+1” respectively.
Set Do Not Disturb Status
This creates realistic expectations. This way, your team will be aware of your working schedule and will reach out to you during this time or wait till the next day for your response.
Encourage Asynchronous Communication
Reduce meetings and help employees stay productive. Hop on short Huddles when needed for fast communication.
Avoid Tagging “Channel” or “All” Excessively
Don’t tag “Channel” or “All” every time you post a message, as it notifies all members within a channel even though they have nothing to do with it. Notify only those who are part of a project.
Understanding Slack for Marketers
Whether you’re a CMO, a mid-level marketing manager, or new to a company’s marketing team, adapting to the ongoing digital and AI revolution is a crucial part of your role.
But what does “embracing the digital revolution” mean?
As a marketer, it means keeping up with customer expectations, assisting cross-functional teams with lead generation, and running innovative marketing campaigns—all while considering the buyer’s journey and the uncertain business environment.
This can be chaotic, but Slack helps you manage these disruptions by creating solid marketing processes and automation.
Slack reduces the burden of day-to-day administrative tasks, allowing marketers to focus on more meaningful work, such as researching buyer journeys, brainstorming innovative marketing initiatives, and integrating analytics into marketing campaigns for long-term results.
Slack vs. Traditional Instant Messaging Platforms
While Slack offers instant messaging features like group chats, file and media sharing, screen sharing, and audio and video chats, it does much more.
Unlike traditional IM tools like Facebook Messenger, WhatsApp, and Viber, Slack allows marketers to:
Add over 1000 members to each channel
Platforms like Facebook Messenger and Viber limit groups to 250 people. For marketers, this makes Slack a superior choice for community-building.
Upload large files up to 1GB
WhatsApp and Facebook Messenger limit files to 16MB. This makes transferring videos, images, decks, and other resources seamless among team members.
How Does Slack Help Marketers?
Beyond aiding marketers in establishing robust collaboration processes with internal teams and customers, Slack excels in community-driven marketing.
Community marketing quickly gained popularity because of the trust it fosters.
From a user’s perspective, joining a brand community is more compelling than trusting sponsored ads and content for purchase decisions. In a community, users can explore a brand’s product support initiatives and interact with previous customers before making a purchase.
From a brand’s perspective, communities offer an opportunity to target a user group and share ideas before development.
With Slack, marketers can create separate channels for discussions, organize conversations through Slack threads, and directly communicate with other members for networking.
Slack communities are trending, and in the next section, we highlight some of the best communities for marketers looking to build a professional network.
Notable Slack Channels Every Marketer Should Join
Here’s a list of Slack communities for content marketers, email marketers, product and growth hacking marketers, and social media managers interested in community marketing in 2024:
OnlineGeniuses
OnlineGeniuses is a top marketing Slack community for SEO and digital marketing professionals.
With over 35,000 active members and multiple channels including SEO, PPC, social media marketing, and email marketing, this Slack community has become a go-to for B2B marketers seeking knowledge, networking opportunities, problem-solving, collaborative answers, and market research.
Benefits for Marketers:
- Learn from top marketers: Participate in regular Q&A sessions with marketing professionals from companies like Google, Zillow, Stackoverflow, Zapier, and Bumble.
- Recruit talent: With over 35,000 potential marketers in the community, use the dedicated hiring channel to find part-time and full-time consultants.
- Gain insights: Ask niche-specific marketers about their strategies, tools, frameworks, and resources, and contribute to meaningful discussions.
Pricing: Free community. To access features like an online marketplace talent network and bypass the vetting process, opt for the OG plan, starting at $99.99/year.
Marketers Chat
Marketers Chat is a Slack community that promotes real-time conversations among modern marketers. It mainly focuses on affiliate marketing, with channels like SEO, SEM, and Promo Zone. The Services channel allows marketers and brands to self-promote their services.
Benefits for Marketers:
- Connect with peers: Engage with like-minded marketers and learn new tactics without following numerous influencers on social platforms.
- Stay updated: Get regular updates on newly published blogs through a dedicated News channel integrated with popular industry blogs and news portals.
- Access freebies: Benefit from free audits, consultations, tool recommendations, and more in channels like Offers and Tools.
Pricing: Free
Growmance
Growmance started as a small discussion forum for marketers to get together. It grew in popularity and became a trusted tool for B2B marketers to unlock new opportunities and participate in expert discussions without paying a subscription fee.
Benefits for Marketers:
- Reliable community: Enjoy an invite-only community where your data is safe, and there are no hidden charges.
- Job opportunities: Access exclusive job openings in top B2B organizations and reach out to hiring managers and job posters.
- Expert access: Ask questions, get quick training, and learn marketing hacks from industry experts.
Pricing: Free
CRO Growth Hacks
The next name on our marketing Slack community list is CRO Growth Hacks. This community’s Slack channels and discussions mostly revolve around conversion rate optimization (CRO), and some of the best channels to join are SEO Hacks and Business Hacks.
Benefits for Marketers:
- Learn from experts: Discover innovative CRO strategies to increase conversion rates. This Slack community is a valuable resource for answering all your CRO-related questions.
- Promote your services: Use the Shameless Plug channel to openly promote your services, webinars, product launches, events, and newsletters.
- Targeted QA sessions: Access dedicated channels for targeted Q&A sessions.
Pricing: Free
Product-led Growth
Product-led Growth is an insightful Slack community for product marketing managers, content marketers, and growth teams to learn the best practices related to product-driven marketing.
With 15,000+ active members, this Slack community aims to help businesses transform from a sales-led to a product-led model for long-term success.
Benefits for Marketers:
- Growth tactics: Learn product-led growth tactics from top marketers working at Amplitude, PayPal, Fullstory, and HubSpot.
- Collaborative learning: Discuss and learn from others’ experiences and opinions to initiate valuable discussions.
- Marketing resources: Discover practical product marketing frameworks and resources, and find potential new teammates from the talent pool.
Pricing: Free. To access perks like coaching calls with experts, opt for the paid plans starting at $299 monthly.
RevGenius
With 35,000 members, RevGenius is the next Slack community on our list for B2B marketing professionals.
With over 30 dedicated channels and seasoned marketing professionals representing brands like Workato, Dooly, Dock, and Clearbit, RevGenius is a treasure trove of marketing knowledge and insights. Chat GTM, Chat Marketing, and Chat RevOps are the most popular channels for learning growth strategies and marketing analytics.
Benefits for Marketers:
- Thought-leaders: Interact with futuristic B2B marketing thought-leaders and learn from their experiences.
- Educational events: Attend impactful B2B sales, marketing, and RevOps events to learn the intricacies of successful B2B marketing campaigns.
- Job opportunities: Identify the best job opportunities in the Chat Job Postings channel, which is popular among members.
Pricing: Free
Demand Curve
Demand Curve is the premium community for top growth marketing leaders looking to scale and innovate their growth operations.
There are Slack channels dedicated to discussing all things marketing, from copywriting and video marketing to Shopify plug-ins. There is a 30-day waitlist to join this community, and unlike other Slack groups, Demand Curve has an approval process for vetting each member.
Benefits for Marketers:
- Resources: Find paid and free resources for freelancers and marketing agencies.
- Networking: Network with industry leaders from top B2B companies like Zendesk, Webflow, Stripe, Airtable, and Salesforce, and startup funding platforms like YC Combinator.
- Exclusive channels: Unlock access to hidden Slack channels by providing meaningful contributions.
Pricing: Free
Superpath
Superpath is a dedicated Slack community for B2B content marketers. It helps them build networks with fellow content professionals and marketing agency owners and be part of a peer-focused growth ecosystem.
With 18,000+ members, it is one of the best communities to learn about everything related to content and land the best job opportunities in the field.
Benefits for Marketers:
- Trending opportunities: Find opportunities in content writing, marketing, and SEO. Superpath has a dedicated channel called Freelance Gigs to support freelancers with this and more.
- Collaboration: Collaborate on guest posts, gain subject-matter insights, and exchange backlinks in the popular Content Collab channel.
- Community bonding: Share pictures of your pets in the Pets channel, providing a fun distraction amid serious marketing discussions.
Pricing: A free plan is available. For perks like podcast transcripts, 1:1 calls, and exclusive courses, opt for paid plans starting from $20/month.
Peak Freelance
Peak Freelance is a Slack community that empowers freelance writers with job board access, writing tips, templates, and courses to ace their freelance business. If you are a freelance writer planning to scale and work with global B2B brands, this Slack community is for you.
Benefits for Marketers:
- Job board access: Access an extensive job board where the latest freelance gigs are posted almost daily.
- Freelance resources: Leverage pro freelancing resources like templates and courses to guide your freelance business.
- Networking: Benefit from networking opportunities with top freelancers in different B2B niches and learn from their experiences.
Pricing: Free
Email Geeks
If you are an email marketer trying to keep up with the latest email marketing trends, Email Geeks is your go-to Slack community. With 82 channels, it is one of the largest marketing communities.
Benefits for Marketers:
- Email marketing strategies: Learn best practices and strategies from 21,000+ email experts across top brands like Google, Uber, Mailchimp, and Twitter.
- Expert insights: Get help with key issues email marketers face and gain useful insights from thought leaders in channels like Email Design and Email Deliverability.
Pricing: Free
The Merits of Slack Channels for Different Marketing Disciplines
Marketing Slack channels help different disciplines of marketers in various ways. Here’s how content marketers, email marketers, and digital marketers benefit from these communities:
Content Marketers
- Learning organic growth strategies that worked for other brands.
- Understanding best practices to create various content resources.
- Developing content repurposing, optimization, reporting, and other essential content skills by asking expert community members and attending webinars.
Email Marketers
- Getting tips and real-life examples from crucial email marketing use cases like building an email list, growing your company newsletter, and creating an onboarding email sequence.
- Accessing data-driven insights related to email design, newsletter landing pages, and CTA placements for maximum conversion.
- Refining your copywriting skills with email templates, subject line writing tips, and tried and tested email templates that brought high open rates to other brands.
Digital Marketers
- Keeping up with key digital marketing trends and preparing to make necessary changes in their skills to accommodate AI and its implications.
- Finding relevant job openings from top B2B organizations and connecting with company insiders to get referrals.
Using Slack as a Marketing Tool
Slack allows marketers like you to collaborate and communicate with your team members in real-time. Some ways you can integrate Slack with your day-to-day responsibilities include:
Building a Collaborative Workspace
For example, Slack’s project management features let you bring your entire team together using integrations with most task management systems. Canvas allows you to brainstorm new ideas, and Slack Connect helps you invite consultants and freelancers from other workspaces to make sure everyone is on the same page.
Converting Slack into Your Quick Resource Repository
Use Slack’s advanced search option to find all resources and media files shared in a conversation quickly. Set customized reminders so you don’t miss out on any pending tasks, and integrate with Google Docs, Dropbox, Notion, and similar applications to get all notifications related to document management on your shared Slack channel.
Tips and Etiquette for Marketers Using Slack
Before using Slack as your primary marketing channel, know the top Slack hacks and etiquette to make the most of Slack:
Use Slack Threads for Team Collaboration
Instead of sending a new message each time to reply to an ongoing conversation, use threads to help streamline communication, save your team members’ time, and help them find responses sooner.
Use Inclusive Language
When addressing your team, replace “Guys” with “Folks” or “Team” to make everyone feel included.
Use Emojis for Quick Responses
For quick follow-ups or responses like “Yes, I will do it” or “I agree,” use emojis. For example, for the above two responses, the suitable emojis would be ✅ and “+1” respectively.
Set Do Not Disturb Status
This creates realistic expectations. This way, your team will be aware of your working schedule and will reach out to you during this time or wait till the next day for your response.
Encourage Asynchronous Communication
Reduce meetings and help employees stay productive. Hop on short Huddles when needed for fast communication.
Avoid Tagging “Channel” or “All” Excessively
Don’t tag “Channel” or “All” every time you post a message, as it notifies all members within a channel even though they have nothing to do with it. Notify only those who are part of a project.
How Do I Find Slack Communities to Join?
Finding the right Slack community can significantly enhance your professional network and provide valuable insights and resources. Here are some steps to help you find Slack communities to join:
Research Online Directories
Several online directories list Slack communities by industry or interest. Websites like Slofile, Standuply, and Workfrom maintain updated lists of Slack communities you can explore.
Use Social Media
Platforms like LinkedIn, Twitter, and Reddit are excellent places to find recommendations for Slack communities. Join groups and follow hashtags related to your industry to discover popular Slack groups.
Network with Peers
Ask your colleagues and industry peers about the Slack communities they are part of. Personal recommendations can lead you to highly valuable and active communities.
Attend Webinars and Conferences
Many webinars and industry conferences promote their Slack communities as a place for continued discussion and networking. Participating in these events can provide access to specialized communities.
Explore Slack’s Discovery Features
Slack itself offers features to help you find communities. Use the “Explore Slack” option within the app to search for communities that match your interests.