34 Free SEO Tools
Ahrefs Webmaster Tools
Keep tabs on your website’s SEO performance, understand your backlink profile, and discover what keywords your website is capturing on Google.
Ahrefs Webmaster Tools (AWT) reviews your site for over 100 prevalent SEO issues that might be compromising your rankings. It not only reveals your ranking keywords and your backlinks but also explains why certain issues are problematic and how to resolve them.
Highlighted Feature:
AWT provides detailed diagnostics and solutions, not just alerts.
Keyword Generator
Generate up to 100 keyword ideas on any subject.
The Keyword Generator supplies the top 100 keyword suggestions based on any term you input, complete with essential metrics like search volume and Keyword Difficulty.
Highlighted Feature:
Switch to Questions view to uncover relevant informational queries for content development.
Google Keyword Planner
Discover keyword opportunities using Google’s own research tool.
Though primarily designed for Google Ads, the Google Keyword Planner (GKP) is equally valuable for SEO, particularly for identifying trending or seasonal keywords.
SIDENOTE:
GKP does not provide exact search volumes, only a range.
Highlighted Feature:
Unlike typical keyword tools, GKP offers semantically related keyword suggestions beyond your initial query.
AlsoAsked
Explore questions from Google’s ‘People Also Ask’ feature.
AlsoAsked leverages this feature to provide related questions, offering a goldmine of potential subtopics and content ideas.
Highlighted Feature:
This tool helps identify additional relevant questions that your content might answer.
Keyworddit
Uncover trending topics on Reddit.
Keyworddit extracts discussion-driven keywords from Reddit, offering a direct line to what interests your target audience.
Highlighted Feature:
It provides the context in which discussions about these keywords occur, enriching content relevance.
Google Trends
Track the popularity of topics over time.
Use Google Trends to identify rising trends and avoid topics that are declining in interest.
Highlighted Feature:
It also suggests associated topics and queries gaining traction.
Keyword Difficulty Checker
Assess the competitiveness of keywords.
This tool uses Ahrefs’ Keyword Difficulty score to show how tough it would be to rank in the top 10 search results.
Highlighted Feature:
It estimates the number of unique backlinks needed to rank in the top 10, offering a gauge of effort required.
RankMath
Optimize your WordPress site’s SEO without coding.
RankMath simplifies the addition of SEO elements like title tags and meta descriptions and assists with technical aspects like URL redirects and dead link repair.
SIDENOTE:
Many prefer RankMath over its competitor, Yoast.
Highlighted Feature:
It features an extensive library of schema markups for enhanced post customization.
HigherVisibility’s Google SERP Snippet Optimization Tool
Ensure your page appears as intended in Google search results.
This tool previews how your webpage might appear in SERPs, helping to optimize your title, meta description, and URL.
Highlighted Feature:
Verify that your elements do not exceed the maximum pixel length.
Merkle’s Schema Markup Generator
Easily create JSON-LD structured data markup.
Merkle’s tool enables you to produce various types of schema markups, improving how search engines interpret your content.
Highlighted Feature:
Validate your schema directly with tools like Google’s Rich Results Test.
Ahrefs’ SEO Toolbar
Identify on-page SEO issues instantly.
This toolbar provides instant SEO insights into any webpage you visit, from meta tags to structured data.
Highlighted Feature:
It also evaluates outgoing links, helping to optimize your link strategy.
Free Backlink Checker
Discover backlinking opportunities and strategies.
Our tool displays the top 100 backlinks for any site, offering insights into how competitors secure their links.
Highlighted Feature:
The checker also reveals the anchor texts used, aiding in strategy formulation.
Hunter
Search for professional email addresses for your link outreach campaigns with Hunter.io. Simply enter a company’s domain, and it will provide a list of available email addresses.
Highlighted Feature:
For large-scale link building, Hunter.io’s bulk email finder efficiently finds and verifies multiple email addresses simultaneously.
Google Search Console
Optimize your site’s search performance using Google Search Console. This tool assists in identifying and resolving site errors, submitting sitemaps, and analyzing Core Web Vitals.
Highlighted Feature:
The URL Inspection tool examines the indexed version of a page in Google to detect and resolve potential issues.
Cloudflare
Enhance your website’s speed and security with Cloudflare’s free CDN, which distributes your content globally to ensure faster access regardless of visitor location.
Highlighted Feature:
Cloudflare also offers a complimentary SSL certificate, enhancing your site’s security and boosting its Google ranking.
Pagespeed Insights
Google’s Pagespeed Insights evaluates your website’s performance, focusing on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Highlighted Feature:
This tool provides diagnostic information and offers solutions for improving page performance.
Shortpixel
Automatically reduce image file sizes with Shortpixel, enhancing page load speeds and overall website performance.
Highlighted Feature:
Optimize numerous images simultaneously with the bulk optimization feature.
Hreflang Tag Generator
Create hreflang tags to define the language and geographic targeting of your webpages, helping Google present the appropriate version of your site to users worldwide.
Highlighted Feature:
After generating hreflang tags, validate their correct implementation with Merkle’s hreflang Tags Testing Tool.
XML Sitemaps Generator
Facilitate Google’s discovery of your content with the XML Sitemaps Generator, which catalogs the vital elements of your site.
Highlighted Feature:
Customize your sitemap generation with additional options available in the tool.
View Rendered Source
Understand how browsers process and display your site’s HTML code, including any JavaScript-driven changes, with View Rendered Source.
Highlighted Feature:
This tool contrasts the original HTML with the rendered DOM to highlight discrepancies and potential issues.
SERP Checker
Assess the top 10 search results for any keyword in real-time with SERP Checker, providing insights unaffected by personalization factors like location or browsing history.
Highlighted Feature:
Gain detailed metrics on the first three search results, including backlinks, search traffic, and Domain Rating (DR), to understand their ranking success.
Brightlocal’s Local SERP Checker
Access hyper-local search results down to specific cities or ZIP codes with BrightLocal’s Local SERP Checker, enhancing your local SEO strategies.
Highlighted Feature:
Select Google Maps as your search engine to check your local rankings directly.
Google Analytics
Enhance your marketing strategies with the comprehensive data and analytics provided by Google Analytics, despite mixed reviews of its latest version.
Highlighted Feature:
Google Analytics 4 utilizes machine learning to offer predictive analytics, helping pinpoint potential customer behaviors and sales opportunities.
Google Data Studio
Streamline your reporting process with Google Data Studio by creating interactive dashboards and reports that integrate with other Google tools.
Highlighted Feature:
Easily merge data from various sources like Google Search Console and Ahrefs to craft detailed reports for stakeholders.
Title Generator
Generate optimized search engine titles automatically with our AI-driven Title Generator, designed to save time and enhance your content’s visibility.
Highlighted Feature:
Choose from various tones of voice to create customized titles that match your brand’s messaging.
Meta Description Generator
Quickly create compelling, SEO-friendly meta descriptions with our AI Meta Description Generator, streamlining your content creation process.
Highlighted Feature:
Adjust the tone of voice to ensure consistency with your overall brand and content strategy.
Ahrefs’ SEO WordPress Plugin
Optimize your content with Ahrefs’ SEO WordPress Plugin, which conducts detailed content audits to identify and improve underperforming pages.
Highlighted Feature:
Access actionable steps directly from the suggestions to enhance your page rankings.
Google Business Profile Manager
Maximize your local visibility on Google Search and Maps with the Google Business Profile Manager, recognized as crucial for local SEO rankings.
Highlighted Feature:
Regularly update your profile to improve visibility and engagement directly in search results.
WhiteSpark’s Google Review Link Generator
Encourage more customer reviews by using WhiteSpark’s Google Review Link Generator, which simplifies the review process for your clients.
Highlighted Feature:
Create a QR code for your unique review link, making it easier for customers to leave feedback.
Wayback Machine
Investigate the historical changes of webpages with the Wayback Machine, an essential tool for recovering old webpage versions and supporting SEO strategies like broken link building.
Highlighted Feature:
Monitor significant changes with the ‘Changes’ feature, which highlights the extent of alterations through color coding.
Google Alerts
Stay informed about mentions of your brand or relevant terms with Google Alerts, helping you keep track of your online presence and competitor activities.
Highlighted Feature:
Customize alert settings to specify frequency, sources, language, and more, tailoring the alerts to your specific needs.
ChatGPT
Leverage ChatGPT for a wide range of tasks from generating content to automating customer interactions, making it a versatile tool in your digital toolkit.
Highlighted Feature:
Utilize ChatGPT to efficiently produce high-quality titles and meta descriptions that align with SEO best practices.
Copyscape
Ensure the originality of your content with Copyscape, a tool designed to detect and prevent plagiarism, essential for maintaining content integrity.
Highlighted Feature:
Compare two articles to evaluate similarity, ensuring your content remains unique and effective.
Utilize the world’s most predominant search engine, Google, to refine SEO strategies, analyze search intent, and explore new content opportunities.
Highlighted Feature:
Employ Google search operators to uncover guest posting opportunities, internal linking candidates, and other valuable SEO resources.
SEO Audit Tools
Conducting a thorough SEO audit is essential for identifying the strengths and weaknesses of your website’s search engine performance. SEO audit tools scan your website to uncover issues that might be affecting your rankings and provide actionable recommendations for improvements.
These tools typically evaluate critical SEO elements such as on-page optimization, off-page factors, technical SEO, and user experience. By utilizing these tools, you can discover opportunities for enhancing keyword optimization, ensuring meta tags are effectively used, and confirming that your website’s structure supports SEO best practices.
Highlighted Feature:
Most SEO audit tools offer comprehensive reports that detail issues like slow loading pages, broken links, and improper use of headings. They also often include a competitor analysis feature, allowing you to benchmark your site against others in your industry to find areas where you can gain a competitive edge.
Implementing the changes recommended by SEO audit tools can lead to significant improvements in search engine visibility and user engagement, ultimately driving more traffic and increasing conversions on your site.