GoDaddy Search Engine Optimization Review

GoDaddy is widely recognized for its robust web hosting solutions, but many might not be aware that it also extends services in search engine optimization (SEO). GoDaddy SEO presents an attractive proposition for companies seeking a unified platform for both hosting and optimizing their website.

So, does it deliver on its promises? Does it enhance your online presence and contribute to your business growth?

In this review of GoDaddy’s SEO services, we aim to help you decide if it aligns with your business needs. We’ll explore the following aspects:

• Overview of GoDaddy SEO
• Key features of GoDaddy SEO
• Pricing details of GoDaddy SEO
• Advantages and drawbacks of GoDaddy SEO
• Overall assessment of GoDaddy SEO

Continue reading to gain more insights into what GoDaddy SEO has to offer!

P.S. Interested in deepening your SEO knowledge? Contact us at 888-256-9448 today to discuss professional SEO strategies with one of our experts!

What is GoDaddy SEO?

GoDaddy SEO refers to the suite of tools designed to boost your website’s visibility, increase traffic, elevate rankings, and enhance overall performance. They provide two primary SEO solutions: the GoDaddy Search Engine Optimization tool and GoDaddy Search Engine Visibility, along with managed services.

Features of GoDaddy SEO

GoDaddy’s SEO Tool

This tool is an ideal DIY solution for existing GoDaddy hosting clients. It guides you through essential SEO steps like keyword enhancement and offers performance tracking for a monthly fee. It’s primarily a keyword optimization tool that also monitors ranking changes.

GoDaddy’s Managed SEO Services

For those seeking a more comprehensive SEO strategy, GoDaddy offers managed services, which include:

• Dedicated account manager: Each client is assigned an account manager to spearhead their SEO initiatives.
• Comprehensive site audit: Every service begins with a thorough examination of your website, audience, and market.
• In-depth keyword analysis: They conduct keyword research and update your site to incorporate these strategic keywords, including creating backlinked comments across the web.
• Business citation development: They list your business on various directories such as Bing Business Portal, Yellow Pages, and FourSquare.
• Strategic link building: Similar to other SEO providers, GoDaddy also focuses on creating quality backlinks for your site.

Their services extend to continual SEO management, ensuring sustained efforts in enhancing and adapting your SEO strategy over time.

How Much Does GoDaddy SEO Cost?

GoDaddy’s SEO service pricing begins at $4.99 per month, covering keyword research, website optimization, and search engine submissions. Packages escalate to $19.99 per month, adding services such as content creation and link building. They also tailor custom solutions for larger entities or specific individual needs.

GoDaddy SEO: Pros and Cons

Assessing the practical side of GoDaddy’s SEO offerings involves weighing its advantages and disadvantages. Below is an overview of these pros and cons, which we’ll explore in more detail:

• Pro: Access to a dedicated account manager
• Pro: Competitive pricing
• Pro: Supportive SEO partnership
• Con: Limited focus on content creation
• Con: Suspiciously low pricing
• Con: Potentially unreliable link sources
• Con: Missing out on comprehensive SEO strategies
• Con: Lack of tailored strategies

Pro: Dedicated Account Manager

It’s beneficial to have a dedicated point of contact for your SEO needs. This manager helps you navigate the nuances of your website’s SEO, keeping you informed about what’s effective and the adjustments being made.

Moreover, should your account manager be unavailable, or if you wish to assess your website’s performance independently, you can access the reporting dashboard at any time, bypassing the need to wait for direct communication.

Con: Limited Focus on Content Creation

Content remains a cornerstone of effective SEO. However, GoDaddy’s approach does not prioritize direct content creation for client websites. Instead, their strategy focuses more on producing blogs and articles designed to secure backlinks from other sites, potentially diluting the effectiveness of direct site content improvement.

Con: Limited Keyword Integration

The methodology employed doesn’t align with Google’s best practices, making it ineffective for proper keyword integration on your site. Additionally, the brevity of GoDaddy’s blog posts—often just a few paragraphs—does not allow for ample keyword usage without risking the content appearing spammy to both users and search engines.

Pro: Cost-effective Pricing

For those on a tight budget looking to initiate SEO efforts, the starting price of $4.99 is appealing. GoDaddy’s SEO services are priced well below the average monthly SEO expenditures, presenting a significant cost advantage.

Con: Suspiciously Low Prices

The exceptionally low cost raises concerns about the quality of services provided. Most businesses invest between $2,500 to $7,500 monthly on SEO, suggesting that GoDaddy’s low prices might compromise service quality. If a deal seems too good to be true, it probably is.

Con: Questionable Link Quality

Many backlinks generated by GoDaddy are ineffective and may even be detrimental. Links placed on platforms like Digg or Reddit are generally of little SEO value and are not viewed favorably by search engines. Moreover, many of these are nofollow links, which do not contribute to a website’s authority, contrary to SEO goals.

Pro: SEO Support

One significant advantage of any SEO service, including GoDaddy’s, is not having to tackle SEO alone. Managing a business is challenging enough without the added complexity of SEO. GoDaddy’s support allows you to benefit from SEO expertise without overburdening your schedule.

Con: Omission of Critical SEO Elements

GoDaddy overlooks several vital SEO components, such as technical SEO, including mobile optimization—critical for Google’s mobile-first indexing—and site speed, which are essential for enhancing user experience. Moreover, the lack of internal linking and content creation means missing out on establishing domain authority and improving search rankings.

Con: Lack of Customization

Effective SEO requires adaptation to the specific needs of your industry, audience, and geographical location. GoDaddy’s standardized strategies may not cater adequately to your unique business needs, potentially resulting in a generic and less effective SEO approach.

Is GoDaddy SEO Worth It?

Although GoDaddy offers some beneficial aspects to its SEO services, the overall value is questionable given the critical features that are missing. The low pricing, while attractive, may result in a lack of comprehensive SEO solutions that could significantly impact your online presence. Ultimately, investing in free tools and consulting with a specialized SEO agency may provide more substantial benefits and tailored SEO strategies necessary for effective optimization.

How to Supplement GoDaddy SEO with Other SEO Tools

While GoDaddy offers foundational SEO tools and services, augmenting these with additional SEO resources can greatly enhance your website’s search engine performance. Here’s how you can integrate other tools to build a comprehensive SEO strategy:

Advanced Keyword Research Tools

Though GoDaddy provides basic keyword research capabilities, utilizing advanced tools like SEMrush or Ahrefs can offer deeper insights into keyword trends, competition analysis, and more strategic keyword opportunities. These tools provide more detailed data that can help refine your SEO strategy.

Technical SEO Auditors

GoDaddy’s SEO services may not cover all technical aspects of SEO. Tools such as Screaming Frog SEO Spider or Google’s PageSpeed Insights can help analyze your website’s technical health, identify crawl errors, optimize page speed, and ensure mobile-friendliness—all crucial for better SERP rankings.

Content Optimization Software

To enhance content beyond GoDaddy’s capabilities, consider using tools like Clearscope or MarketMuse. These platforms analyze content quality, provide recommendations for content improvement, and suggest how to structure articles to compete better in search results.

Link Building Platforms

While GoDaddy offers basic link building, expanding your strategy with tools like BuzzStream or Majestic can provide a more robust link acquisition approach. These tools help in finding high-quality link opportunities, managing outreach campaigns, and tracking the impact of your link building efforts.

SEO Analytics and Reporting Tools

To complement GoDaddy’s reporting features, integrating comprehensive analytics tools like Google Analytics and Google Search Console can provide deeper insights into your website’s traffic, user behavior, and overall SEO performance. These tools help you make data-driven decisions and continuously adjust your strategies for optimal results.

By incorporating these additional tools into your SEO toolkit, you can not only compensate for the limitations of GoDaddy’s SEO services but also achieve a more dynamic and effective SEO strategy that drives substantial improvements in your site’s search engine rankings.