Introduction
This isn’t just your typical compilation of top SEO podcasts. I took to Twitter to gather feedback and sifted through the suggestions to bring you quality podcasts that continue to produce episodes frequently.
These 15 podcasts cover a wide range of topics—from general SEO discussions to more specialized technical insights. They are perfect for every type of marketer. Make sure to give them a listen and cast your vote for your top picks.
1. Ahrefs Podcast
Details
- Host: Tim Soulo
- Main Topics: SEO, marketing
- Frequency: Varies
- Average Episode Length: 90 minutes
- Where to Listen: Spotify, Apple Podcasts, YouTube, Amazon Music, Audible
- Website: Ahrefs Podcast
If you’re eager to gain insights from leading figures in the digital marketing and online business arena, the Ahrefs Podcast is an essential listen. Tim Soulo, the CMO of Ahrefs, hosts in-depth conversations with notable marketers, exploring their careers, philosophies, and objectives. The first season includes interviews with industry giants like Rand Fishkin, Peep Laja, and others.
2. The Authority Hacker Podcast
Details
- Hosts: Gael Breton, Mark Webster
- Main Topics: SEO, marketing, content marketing
- Frequency: Weekly
- Average Episode Length: 60 minutes
- Where to Listen: Spotify, Soundcloud, Apple Podcasts
- Website: Authority Hacker
This podcast strikes a balance between being laid-back and educational. Hosts Gael Breton and Mark Webster entertain with their light-hearted banter while deep-diving into SEO. They discuss updates from Google, answer SEO queries, and share experiences from their journey of creating and selling a high-value website.
3. Search Off the Record
Details
- Host: Google’s Search Relations Team
- Main Topics: SEO, technical SEO
- Frequency: Weekly
- Average Episode Length: 25 minutes
- Where to Listen: YouTube Music, Spotify, Apple Podcasts
- Website: Search Off the Record
Delve into the backend of Google Search with ‘Search Off the Record’. This podcast offers a peek into what the Google team is prioritizing in Search Console, project developments, and occasionally dives into the technical aspects of SEO, including JavaScript. Transcripts are available on their official site to aid in your learning.
4. The Recipe for SEO Success
Details
- Host: Kate Toon
- Main Topics: SEO, social media, content marketing
- Frequency: Every few weeks
- Average Episode Length: 35 minutes
- Where to Listen: Spotify, Apple Podcasts
- Website: The Recipe for SEO Success
Kate Toon offers a unique twist on the SEO podcast format, categorizing episodes for beginners (“newbie”) and more technical listeners (“techie”). Noteworthy are the “toon tip” episodes, which condense vital topics like Core Web Vitals and recent Google updates into less than 20 minutes. With past guests like Rand Fishkin and Barry Schwartz, each episode is a new learning opportunity.
5. SEO 101
Details
- Hosts: Ross Dunn, Scott Van Achte
- Main Topics: SEO, paid search
- Frequency: Every three weeks
- Average Episode Length: 30 minutes
- Where to Listen: Spotify, Apple Podcasts, iHeartRadio
- Website: SEO 101
SEO 101 keeps you updated with the latest Google changes and SEO insights, catering to marketers at every skill level. Ross Dunn, together with Scott Van Achte—who stepped in after the late John Carcutt—continues the legacy of delivering invaluable SEO knowledge.
6. Voices of Search
Details
- Host: Benjamin Shapiro
- Main Topics: SEO, tech SEO, content marketing
- Frequency: Every other day
- Average Episode Length: 20 minutes
- Where to Listen: Spotify, Apple Podcasts
- Website: Voices of Search
For those short on time but keen on SEO, Voices of Search offers succinct and practical SEO insights. Host Benjamin Shapiro keeps episodes concise, discussing topics like content optimization, mobile SEO, and the SEO impact of social media. Notable guests include experts like Dmitry Dragilev and Bill King.
7. Crawling Mondays
Details
- Host: Aleyda Solis
- Main Topics: SEO, tech SEO, link building
- Frequency: Monthly
- Average Episode Length: 25 minutes
- Where to Listen: Spotify, Apple Podcasts, YouTube
- Website: AleydaSolis.com
Aleyda Solis brings a treasure trove of SEO expertise to her podcast, Crawling Mondays. Despite its monthly schedule, each episode is packed with deep dives into SEO strategy, local SEO tips, and agency management insights. The quality of discussions is elevated by guests like Lisa Paasche, Areej AbuAli, and Marie Haynes.
8. Search with Candour
Details
- Host: Jack Chambers-Ward
- Main Topics: Tech SEO, general SEO
- Frequency: Weekly
- Average Episode Length: 45 minutes
- Where to Listen: Spotify, Apple Podcasts, YouTube Music, Pocket Casts
- Website: Search with Candour
Hosted by Jack Chambers-Ward of the digital agency Candour, this podcast explores a wide array of technical and general SEO topics, helping listeners enhance their SEO prowess. Episodes cover diverse subjects, from SERP innovations to managing professional anxieties, making it a rich source of SEO knowledge and tips.
9. The SEO Mindset
Details
- Hosts: Sarah McDowell, Tazmin Suleman
- Main Topics: Career development, mental health tips
- Frequency: Weekly
- Average Episode Length: 40 minutes
- Where to Listen: Spotify, Apple Podcasts, YouTube Music, Amazon Music, Pocket Casts
- Website: The SEO Mindset
While SEO isn’t the core subject, The SEO Mindset podcast, hosted by Sarah McDowell and Tazmin Suleman, dives into the psychological aspects of the industry. They share guidance on boosting confidence and managing an SEO career, offering insights beneficial across various professions. Featured discussions include scaling SEO talents and embracing challenges, enhancing both personal and professional growth.
10. Adventures in Local Marketing
Details
- Host: Claire Carlile Rees
- Main Topics: Local SEO
- Frequency: Monthly
- Average Episode Length: 50 minutes
- Where to Listen: Spotify, Apple Podcasts, YouTube Music
- Website: Adventures in Local Marketing
Claire Carlile Rees from BrightLocal leads this captivating series, Adventures in Local Marketing. After returning from a break, the podcast delves into effective local SEO practices and strategies to outshine competitors. Sessions with experts discuss building trust in Google My Business and crafting high-impact local marketing strategies, alongside sharing common marketing frustrations in “Room 404.”
11. The SEO Rant
Details
- Host: Mordy Oberstein
- Main Topics: Technical SEO, general SEO
- Frequency: Monthly
- Average Episode Length: 28 minutes
- Where to Listen: Spotify, Apple Podcasts, Soundcloud
- Website: The SEO Rant
Mordy Oberstein, a prominent figure in SEO, shares his platform with top search marketers to discuss diverse and often under-represented topics in SEO, such as inclusivity and innovative content strategies. The SEO Rant offers a space for candid conversations that challenge and inspire SEO professionals.
12. The SERP’s Up
Details
- Hosts: Mordy Oberstein, Crystal Carter
- Main Topics: General SEO, technical SEO, career tips, digital marketing, keyword research
- Frequency: Weekly
- Average Episode Length: 45 minutes
- Where to Listen: Spotify, Apple Podcasts, Amazon Music
- Website: The SERP’s Up by Wix
Mordy Oberstein, together with Crystal Carter, hosts The SERP’s Up, a vibrant discussion on a variety of SEO and digital marketing topics. Their engaging dialogue provides insights on everything from global SEO trends to effective content strategies and lead generation, making it a treasure trove for marketers at all levels.
Final Thoughts
If you’re new to the world of podcasts, here are a few tips: always read the episode synopsis before diving in, and bookmark your favorites for easy access later. These simple steps can greatly enhance your listening experience.
Evaluating SEO Podcasts for Credibility
With a plethora of SEO podcasts available, determining which ones offer valuable, accurate, and actionable insights is crucial. Here are some key factors to consider when assessing the credibility of an SEO podcast:
Expertise of Hosts and Guests
The authority of a podcast often hinges on the expertise of its hosts and guests. Look for podcasts where the hosts have a solid background in SEO, either through industry experience or academic credentials. Equally important are the guests who contribute their insights. Renowned SEO experts, thought leaders, and practitioners who share real-world experiences add immense value and credibility to the podcast.
Accuracy of Content
Reliable podcasts commit to accuracy and up-to-date information. They frequently reference recent studies, updates from search engines, and current best practices. Listen for mentions of specific data sources and check a few episodes to see if the information provided aligns with recognized SEO standards and guidelines.
Consistency and Transparency
A credible podcast maintains consistent quality across episodes. This consistency can be in the form of regular posting schedules, the depth of discussion, and the clarity of presentation. Transparency about sponsorships and affiliations also marks a podcast’s integrity, showing that they are upfront about any potential biases or commercial influences.
Community Engagement and Feedback
Engagement with the listener community through various channels like social media, email, or live Q&A sessions can also indicate a podcast’s credibility. Look at the podcast’s reviews and listener feedback across platforms. A strong, positive response from a knowledgeable community often correlates with the quality and reliability of the content offered.
Scope of Discussion
Credible SEO podcasts do not just scratch the surface but dive deep into topics, often bringing new perspectives and challenging established norms. They should cover a wide range of SEO aspects—from technical SEO to content strategy and beyond—providing a comprehensive view that respects the complexity of search engine optimization.
